Our mission, vision and values outline who we are, what we seek to achieve, and the actions required to achieve it. They provide a clear direction for our Company and help ensure that we are all working toward the same goals.

MISSION: To be the best Coca-Cola bottler in the United States

  • To Refresh Northern New England and to inspire moments of optimism through our brands and the actions of our people.
  • To Create Value and Make a Difference everywhere we engage our consumers and our customers. 


VISION: To achieve sustainable, long-term growth

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Planet: Be a responsible global citizen who makes a difference.
  • Portfolio: Bring to Northern New England a portfolio of quality, refreshing beverage brands that anticipate and satisfy peoples’ desires and needs and bring a moment of pleasure to their lives.
  • Partners: Nurture a winning network of partners and build mutual loyalty by offering quality products and services that exceed our consumer’s and customer’s expectations.
  • Profit: Maximize return to shareowners while being mindful of our overall responsibilities.


VALUES: The things we hold important

  • A customer-focused approach … Strive to understand our customers better than any competitor, to better meet their hopes and expectations.
  • A steady focus on quality … Relentlessly pursue quality with uncompromising attention to detail.
  • Innovation …Think freely and with vision to generate new, exciting ideas.
  • Integrity … Maintain an honest and honorable approach toward all business activities.


ACTIONS: To achieve company goals, all CCNNE employees must embrace

  • Challenge: Take individual initiative and respond to change with innovation.
  • Commitment: Assume responsibility for meeting goals and fulfill the roles assigned to us.
  • Collaboration: Work together as a team, joining forces to achieve company goals.